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Help and advice


How to evaluate the reputation of an eBay seller?

In assessing the reliability of a seller, we recommend paying attention to the following indicators:

Number and ratio of positive and negative feedback. Example. If a seller has 10,000 reviews, and 80 of them are negative, his reputation will be 99.2%. This seller is reliable. However, check when the seller received most of his negative feedback. If the bad feedback started coming in the last few weeks, it might mean that the service quality has recently dropped and buying from this seller is a bad idea. 

Date of the seller’s registration in the system. The longer the seller has been operating on eBay, the better, although this parameter is worth taking into consideration only in connection with all other data.

Sales history. If the seller has a lot of feedback, but you're planning to buy something expensive from him, note what kind if items he sells, how he got all of his feedback. For example, a seller who has successfully sold 50 cars can be more reliable than the seller, who sold 1,000 buttons. 

Feedback for the last month. When buying expensive items it makes sense to check and evaluate the seller’s activity and feedback on eBay for the last month. Current sales can be seen in the seller’s profile by clicking on the Items for sale link. If the seller has always sold inexpensive items and suddenly started selling TVs and laptops in the past week, it makes sense to closer explore his reputation.

Seller’s location. It so happens that the item is said to be located in the UK, but the seller is registered somewhere in China. This can lead to long delivery from China.

Always read the feedback. After eBay prohibited sellers to leave buyers negative feedback, many sellers started posting positive reviews with negative content. This is the only opportunity for the seller to leave bad feedback to a “bad” buyer. This buyer can turn out to be your seller, so it’s always useful to read the contents of the feedback. It’s also worth checking out the Detailed Seller Ratings. It is a small table that shows user feedback and rating based on four main criteria:

  • Item as described
  • Communication (quality of customer support)
  • Dispatch time
  • Postage and packaging charges



Hopefully, these tips will help you. The vast majority of sellers on eBay are decent and honest people, but better safe than sorry, as they say. If you have any questions on how to assess the reliability of an eBay seller – feel free to contact us!